BRIT-IT

Brit it-model of the moment Agyness Deyn officially appears on the May cover of ID magazine... all 6 of them.

Ahem...Overexposure much?

Sure, shes hot and all. But there is something about mass consumerism that just drives me wild. The more we demand, the supply infinately delivers. For someone that works in the Creative Sphere I hate to think how much time and money it might have taken to art direct not one, but 6 vastly different cover looks. Is it entirely necessary really?

It begs the question - when will we stop supplying? Because I cant seem to justify why there is actually a demand to have 6 different covers for one magazine...